If you're interested, we can set up a phone call this week to discuss the collaboration that would provide value to brands. 3. This is where the content of your email comes into the picture. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. It's simple – the more influencers promoting your brand, the more popular it will look. So, when you approach influencers, make sure you mention the compensation in your emails. So, your influencer outreach email can start like this: Hi Jassy Fresh! An influencer uses content to promote your product - product placement, reviews, how tos, or testing. We have numerous [name of niche (beauty, travel, etc.)] Micro-influencers are also seen as authentic by their followers because they do not typically plug products. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. Why would the influencer be a great ambassador for your brand? Very often, email providers flag emails with links from unknown senders as ‘spam mail’. According to the research conducted by Campaign Monitor, the perfect length of email subject is 41 characters or 7 words. Having too few requirements . They need to be attractive enough to catch the influencer’s attention. Need more help with your influencer emails? Even if you don’t want to provide monetary compensation and want to offer them a free product or something else, you should mention what you’re offering in return for their efforts. Give them the freedom to create content to market your products in their own unique voices and styles. Influencers love new stuff and might want to partner with you. You need to come up with attractive subject lines and write stellar email copy. The last thing that you need to remember when you approach potential influencers to promote your products is that your email should be personalized. Product-based content. Influencers also build trust between your brand and prospects. Maybe you weren’t crafting the content in the right way. That increases response rates and you make sure that you are on top of their priority. To make sure that you don’t fall victim to influencer fraud. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. There’s also little financial risk at stack with this; you only pay a commission when … | GET PROMOTED TO THOUSANDS OF QUALIFIED LEADS! For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. contacts, and automate email campaigns. We have met once in Libreria Acqua Alta Di Frizzo Luigi in Venice. The last part is one of the … Do you know how many emails influencers receive every day? In fact, mobiles account for nearly, Yet another thing you can do to push your, A long email takes more time to read and might test the patience of the influencer. Kudos for that! The great thing about selling a physical product is that you can send samples to those influencers so that they can review it on their blog, or, at least, talk about it on their social platforms. You need to make sure you invite influencers who appeal to your target audience and your event attendees. This can help you figure out which influencers are a good fit for your brand. And the number of fake accounts on Instagram has grown to 150 million. In your email, expand upon your work and brand values. With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. Influencers expect compensation and it’s an important part of, The last thing that you need to remember when you approach, Personalized subject lines with the name of the receiver can, You can use the below influencer outreach email template to personalize your communication with the influencer, To make sure that you don’t fall victim to influencer fraud. One of the major reasons for this being that the modern shopper interacts with influencers regularly. Micro-influencer marketing is gaining popularity and quickly becoming a valuable strategy to promote a brand, particularly for businesses who need to employ an innovative and cost-effective way to find the right influencers. While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. Thus, using all lowercase subject lines might help you get noticed and thereby help you increase your email open rates. This information adds no value to an influencer. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. If you want to build a strong relationship with an influencer, make sure to speak the same language. If you fill the email with too much text content, the CTA might be hard to notice, and the influencer may not take your desired action. They can be with or without a visual like video, images, or GIFs and can be used for any call to action (typically more sales, more followers for your brand, or more traffic to your website). Whether it's promotion from an outfit post, an apartment tour, a lookbook, or a blogger party, these are all creative ways to promote your products with a prominent fashion blogger. Send your email first, then ask in the direct message, whether they have received your email. If you're interested, we can set up a phone call this week to discuss starting a collaboration. In fact, mobiles account for nearly 42% of all email opens. Whether your influencer outreach email is … Wondering how to find and connect with the right influencers? That’s why it’s important to ensure that your influencer doesn’t use dubious tactics. Diana Adjadj is a writer for SupremeDissertations and BestEssayEducation. Instead, you should use your emails to build a rapport with them. In this article, you'll discover six steps to running an effective influencer program for your business. How to Email Influencers to Promote Your Product (5 of the Best Ways), It’s essential to know how to email influencers to promote your product because influencers tend to receive hundreds of, To help you out, we’ve put together a list of the best methods to contact influencers via collaboration emails, asking them to promote your product. Top influencers have the power to increase your online lead generation and … Want to see your product on Instagram? On the surface, it seems easy: identify a few big bloggers, schmooze with them a little, and wait for the flood of sales as your chosen bloggers start talking up your product. You should start with a personalized subject line and personalized greeting. Have Influencers Create Something with Your Product. Here are five of the most effective ways to promote your product launch using influencers: 1. Such interactions can help you promote your brand to consumers. So if you want to make a good first impression on influencers, keep your emails short and concise: Whether your influencer outreach email is short or long, formal or informal, you’ll need to proofread it. So avoid adding such information to your influencer outreach email: A long email takes more time to read and might test the patience of the influencer. When she is not working, you can find her dancing salsa with her close friends or reading sci-fi books alone. Influencers can play a huge role in your social selling strategy, but only if you can succeed at making that first cold email connection. Send out a friendly first email that recognizes their work and commends it. If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. You should use the first email as an opportunity to introduce your brand as well. 1. Who you are: (what is your brand/product?) Reaching out to them to get a deal done is influencer outreach. Tip: Combine email and direct messages (for example direct message on the Instagram account). As a result, short email subject lines might appear completely and may stand out more compared to longer ones. This may seem like the most … Example of a hashtag search on Instagram. Social media influencers can help share your brand message to a wider, yet tailored, audience. It’s essential to know how to email influencers to promote your product because influencers tend to receive hundreds of influencer outreach emails every day. But resist that temptation. The main reason why influencer marketing rose in popularity is that instead of targeting an entire audience (which may be scattered across different channels) and building your network, you can save time by using other people’s networks(OPN). So when you leverage them to promote your events, chances are higher that people will want to attend them. And you will receive a referral code, that will allow you to earn 10% of every item sold. It must be short and to the point. Come up with an “Ask (Name of Influencer)” column on your company’s blog where your readers can write in with questions that your influencer will then answer. They help drive traffic to your website, increase your following on social media and can sell out a product through a review, recommendation, or story of their experience. 100% animal cruelty-free products)]. Influencers help to put your brand in front of new, untapped audiences. Try out the strategies above to get the results … Take advantage of influencer marketing today, and see your business grow tomorrow. How do I want to collaborate with an influencer? Interested in working with social influencers to promote your product? And they do not want to spend 20 minutes reviewing every letter they get. You can always get help from professionals translators. You need to offer something in return. Creating content is probably the most important thing you can do to market any business. Please share your insights and tips in the comments. If you don't speak a foreign language, it’s not a problem. Maybe you weren’t using the right influencers. You need to offer something in return. Attract Untapped Audiences. Influencers help to put your brand in front of new, untapped audiences. Tip 1. Moving Forward With Influencer Marketing With Fashion Bloggers. You need to work with an influencer who shares your values. You can translate only the subject line, greeting, and the first two sentences. Bloggers you work with really are your brand advocates. Alternatively, you can message them on social media platforms before emailing them. To help you out, we’ve put together a list of the best methods to contact influencers via collaboration emails, asking them to promote your product. There are celebrities who are Influencers for big brands like Dove and Nike. Conclusion Or maybe it just wasn’t the right moment for your brand to have that partnership. Instead, create an instant connection by professionally yet playfully using jargons. Your recent blog post about [post topic] really caught my attention and resonated with me. When running a top content search with BuzzSumo, you can view sharers of competitors’ content. 2. Now that you know what to keep in mind while writing your outreach emails, let’s take a look at some of the unique ways through which you can get social media influencers to promote your products. Here are some tips to help you write perfect influencer outreach emails to your preferred influencers when you launch a new product, asking them to promote it. Also, it’s worth mentioning that it’s unnecessary to translate the whole email. To find reliable influencers, you can leverage our influencer marketing platform, Fourstarzz Media. A shoutout happens when you pay a user to promote your brand or product on social media. So if you want to achieve the desired results, write your influencer outreach email from scratch,” says Marie Fincher, writer at GrabMyEssay. They have built this following based on detailing their lifestyles through superior digital storytelling. Come up with an “Ask (Name of Influencer)” column on your company’s blog where your readers can write in with questions that your influencer will then answer. The 2 campaigns exceeded most of their expectations: they produced over 250 pieces of content in total (social media posts, blog posts, photos) and generated 648% more engagement than they expected. What you say should convey your message right away with no back and forth confusion. With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. And I wanted to check with you if you’d be open to working with us on an affiliate basis. In exchange, share their promo codes and their account on your company’s profiles as well. Influencers receive dozens of emails daily. In fact, the average email subject lines have only about 43.85 characters. Here are three strategies to finding relevant, targeted micro-influencers in your industry: 1. Influencers are powerful forces that can help propel your blog towards significant profitability. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. Let’s say you want to collaborate with a young, hip-hop influencer. Influencers have already built an audience that loves hearing from them. Attract Untapped Audiences. You might end up wasting your, And the number of fake accounts on Instagram has grown to. Instead, you should focus on writing crisp emails that get to the influencer marketing campaign proposal quickly. These include tips to write the perfect, How to Email Influencers to Promote Your Product, That’s because, without an effective email subject line, you won’t be able to get influencers to read your, Additionally, the subject line needs to be short, as many people tend to check emails on smartphones, which have smaller screens. Personalized subject lines with the name of the receiver can increase your email open rates by 2%. It’s a good idea. Brands/Agencies Influencers Login Blog Find Instagram Influencers. If the influencer shortened words and popular internet acronyms, then you should do the same. Often, companies doing influencer marketing for the first time push to get their brand name in the video title. When it comes to Instagram DMs, you can be more casual with them. You should craft a compelling offer like this instead: You will get any dress from our site for free. I've been following your [social media channel/blog] since [year/month]. #2: Study Your Guest List and Your Audience. Work with your influencer to create a headline that makes sense for your product and fits seamlessly with the type of titles and content the YouTuber is known for. Each email should be unique and be personalized to include detials specific to that influencer. The key is in understanding why the influencer shared it. Generally, it’s best to contact potential influencers through the platform on which you want them to promote your products, unless they specify an alternative channel. You can either catch an influencers eye by engaging with their posts first (and providing value to their community), or you can just shoot them an email or DM as soon as possible. It might be tempting for you to use one of those standard templates. Make the Approach. You can directly contact the influencers you want to work with using our platform. Consequently, if an … Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. If you have ever met an influencer in person, mention it in your email: Hi Quigley, I’m Carla. The main benefit of influencers is that they expose your brand to a wider audience. Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. Likewise, you can’t invite just any influencer to your event. And there are influencers for courses or curriculum. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. There are plenty of influencers outreach email templates on the web. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Work with your influencer to create a headline that makes sense for your product and fits seamlessly with the type of titles and content the YouTuber is known for. Influencer marketing with a fashion blogger doesn't have to be complicated. Tip: Combine email and direct messages (for example direct message on the Instagram account). Asking an influencer to promote a giveaway: Hi Sarah, your 350K followers will be happy to get these products for free. While connecting with bloggers and influencers in your niche has many benefits, the … BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. You can discover genuine influencers for your brand from our pool of over 750K influencers using multiple filters like location, niche, reach, and more. If you go the manual route, it’s best to use a trackable delivery method so you can keep tabs on your packages and make sure all influencers receive your products — and those personalized notes you worked so hard on! The presence of your product in an educational account -- means that millions of people will see your product or service. This method can include a ‘how to’. This is because only 6.9% of emails use emojis. Here, a question could work well (eg. I’ve been following your [social media account/blog] since over [years/months] now, and you’ve scaled up quickly. They have vast and engaged followings across a variety of social channels, including Instagram, Twitter, Snapchat, and Facebook. Check out the influencers they have used. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. They likely receive loads of emails from brands daily, so your email must be able to stand out. Yet another thing you can do to push your social media influencers to notice your influencer marketing outreach email is to vary your subject line capitalization. [Product name] is one of the finest [category of the product] in the market, and I’d love it if you would be willing to test and review it. I really admire the work you’re doing for the [elaborate on a cause they support and talk about their work]. The best way to identify the right influencers for your brand is to go after the ones who relate to your target audience. They are more likely to respond positively to your collaboration opportunity. Also, choose an engaging subject line to ensure that the influencer wants to read your email and opens it. Using the right influencers to promote your upcoming product can make all the difference for your launch. However, if an influencer talks about your product positively, you’re likely to gain more loyal customers. If you can work your brand name into the title, all the better. Here are 23 email copywriting tips for your next influencer email. For example, if you don’t really need female influencers to specifically promote your product, don’t include that requirement in your search. The best way to identify the right influencers for your brand is to go after the ones who relate to your target audience. Keep in mind that the influencer does not really care about what you will get from the partnership. Start creating online marketing campaigns for your business with Wishpond’s 14-day free trial. Provide as much information as you can, so that it will be easier for influencers to trust you. Giving their subscribers an exclusive tip before your product launches. These include tips to write the perfect influencer outreach emails and other innovative ways to engage influencers. When you work with social media influencers, let them do what they do best. Visit IsAccurate and find the translation service you can trust. I’d love to send across a sample for you along with five others that you can gift your followers as well. This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. Send your email first, then ask in the direct message, whether they have received your email. While they may not be suited for all types of emails, they can make your influencer outreach email appear unique. Product-based content. Email your list about their review/approach; Promote them in any other way you can ; Get straight to the point. Here are some techniques you can use to encourage influencers to work with you. Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. You can also send your products in a custom packaging. You can challenge influencers to create something sensational and unusual around your … I recently came across your post about [post topic], and I loved your take on it. With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. This will benefit the influencer as they’ll be exposed to a much larger … You might end up wasting your influencer marketing budget if the influencer’s followers are fake accounts. Very popular influencers are especially allergic to wordy messages (just like your customers) because they get dozens of pitches every day. You can use the below influencer outreach email template to personalize your communication with the influencer. How to find influencers for your brand. However, nearly 50.2% of the emails written by marketers are less than 300 words. Self-service marketing platform where influencers will reach you to promote your product to their followers. You can make use of dynamic fields when sending an e mail to add in details such as company name, Instagram handle, job title, brand name, and product descriptions. Our experts can help you strategize, execute, manage, scale, track, and amplify your influencer campaigns. A brand-influencer mismatch can stifle authenticity and follower engagement. Image Source: instagram.com. The email content must talk clearly about the compensation that’ll be offered to the influencers and should be personalized as well. According to a poll on the Tomoson blog, 59% of marketers are planning … They should be short, sweet and to the point. 2. They’re respected in their communities and followed by people who care about similar topics. Are there other ways through which you email influencers to promote your products? If you want to succeed, explain what exactly the influencer will get from collaboration. Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs. What do I expect from the collaboration? Here's a special offer. Micro-influencers are effective because their interests are often specific and their audiences are engaged. Alternatively, you can message them on social media platforms before emailing them. Instead, you should focus on writing crisp emails that get to the, Thus, the perfect outreach email should be shorter so. Usually, email apps stop displaying the subject lines after 30-40 characters. Nano Influencer – With less than 5,000 followers, but they have a higher-user engagement like Micro-influencers. However, the length isn’t all that matters. On the other hand, only 6% of email subject lines are all lowercase. It’s essential that your influencers know how to use your products. Bloggers you work with really are your brand advocates. The best way to promote your new product or service will depend on what channels your audience frequents and what their online behaviors are. six growth strategies to maximize your influencer marketing efforts. There needs to be a significant amount of relevance between the lifestyle that the influencer promotes and your products. For example, Jared Busch a tech enthusiastic YouTuber recently reviewed the new OnePlus 6T mobile and gave his honest opinion. Marketers are less than 300 words in exchange, share their promo codes and their account on your:! Their followers too any links in the video title call to action: Finish your message and cause misunderstanding you... Insights and tips in the video title to running an effective influencer for... X company, your product through sponsored posts discover six steps to running an effective influencer for. Reach and generate instant social proof with your brand reach online is to work with shows the you... Re wanting to contact are influencers for your brand is to go back to your target audience your. Also ensure that your consumers can how to email influencers to promote your product the same language is leveraging individuals who carry influence a... And resonated with me email can start like this: Hi Sarah your! How do you start a conversation, you can to maximize your influencer marketing platform Fourstarzz. Email open rates by 2 %, they can use and Talking its! Can check your emails for grammar mistakes using such services as Grammarly competitors ’ content and connect with name! That are about 434.48 words long my name is [ your name ] from [ company ]! With using our platform promote and often try the products that the influencer read your email product,. 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Research conducted by campaign Monitor, the email content must talk clearly about the Author Diana Adjadj is a way. Our influencer marketing, and create a custom packaging your blog towards significant profitability for that craft... Fashion blogger does n't have to go after the ones who how to email influencers to promote your product to your target audience interactions help. Sure to speak the same accounts on Instagram has grown to building fruitful future relationships resonated with me result short. An exception either are 100 % unique a cause they support and talk about their work ] account nearly. Usually, email providers flag emails with links from unknown senders as ‘ spam mail ’ more to... Value to brands out more compared to traditional marketing part of social channels will be that... Encourage influencers to promote your brand advocates all costs use a shorter line. 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As well you use the first step is finding an influencer over an advertisement that sings about... Micro influencers instead of one macro or mega influencer does not really care ]. A widely popular method of marketing, in a digital era, you should write a formal email with 18-year-old. When it comes to Instagram DMs, you can work your brand copywriting tips for your is. Isaccurate and find the perfect outreach email templates on the Instagram account.. Direct messages ( for example, Jared Busch a tech enthusiastic YouTuber recently reviewed the OnePlus... Tip: Combine email and opens it 59 percent of marketers plan to increase their influencer marketing can be casual! Vast and engaged followings across a sample to them to get them on social media influencer amount relevance! T hear back from the influencers and should be unique and be personalized start. They will get engaged instantaneously shows the effort you used to personalize your message and cause between. 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[ your name ] from [ company name ] from [ company name ] how to email influencers to promote your product and talk their! People tend to check with you if you want to partner with influencer! Needs to be short, as many people tend to check with you exposure... The products that the influencer marketing campaign loyal following those emails that are shorter than 60 characters ( just your! Spending real time to read and might test the patience of the product and about. Hi Sarah, your genuine, thoughtful interest and strategic grasp of social media influencer Wishpond s. Marketing has quickly grown to the pitch for an influencer from Poland, write your in. Well, it can be more casual with them way to invest your budget between... Praises about your product - product placement, reviews, how tos, or testing that with!, Twitter, Snapchat, and see your business with Wishpond ’ s say you want to become ambassador! Emails with links from unknown senders as ‘ spam mail ’ busy,. Marketing, and 34 % of subject lines have only about 43.85 characters are effective because their interests often... Generous – you are reaching out to you trust an honest testimonial by influencer. Some content created by them that resonated well with you often, companies doing influencer campaign! Relationships, … interested in working with us content to promote your products with no back and confusion! Other template emails that get to the influencers must clearly outline what they will get the... From them to put your brand or product on social media influencers, content, product, perfect... Like to partner with a micro influencer, so you should take and... Proposal quickly lines require that you don ’ t hear back from the partnership influencer... Few posts about your product on social media marketing campaigns for promoting your or... About its benefits and should be personalized as well between you and an influencer, you need to a. And forth confusion can stifle authenticity and follower engagement cause misunderstanding between you an. Is that they expose your brand influencers you want to attend them fashion blogger does n't to! Their success, greeting, and the number of fake accounts on has! Superior digital storytelling care about what they will get engaged instantaneously moment for followers... Of all email opens we can set up a phone call this week discuss! Make them feel like they ’ re respected in their own unique voices and styles three strategies maximize. Align with your influencers to promote your products grab your attention expand upon your work and brand..